The US Food and Drug Administration this week announced a selection of US-based vape companies have stopped selling products which resemble candies, juice boxes and snacks.
It follows a period in which the US public health authority has been clamping down on e-liquids that could appeal to minors because of their names, flavour descriptions and packaging.
The news comes following a series of warning letters which were sent in May from the FDA and Federal Trade Commission (FTC).
In total, 17 warning letters were issued to companies across the US, and all of those affected have ceased selling such products.
The FDA says several of the companies that received warning letters had also been cited for illegally selling the vape products to minors.
In a press release published on Thursday evening, FDA Commissioner Scott Gottlieb, M.D. said:
“Even as we encourage the innovation of novel and potentially less harmful products such as e-cigarettes for currently addicted adult smokers, we’re committed to holding industry accountable to ensure these products aren’t being marketed to, sold to, or used by kids.
The FDA will continue to take vigorous actions under our Youth Tobacco Prevention Plan to restrict youth access, limit youth appeal, and reduce toxic exposure to youth from all tobacco products, and, in particular, e-cigarettes.
We expect to take additional, robust enforcement actions over the next few months that target those who we believe are allowing these products to get into the hands of children.”