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The Numbers Don’t Lie

By | 2017-08-23T15:35:34+00:00 August 9th, 2017|Editorial, News|0 Comments

Five essential stats on the UK vape trade.

Sometimes, statistics speak louder than words. In a turbulent world of business booms, tightening (or loosening) regulation, fierce competition and unexpected twists and turns, we can get a bit lost. We decided to get the facts and present them all in one place.

As the old saying goes: numbers don’t lie, so here are some essential stats you may not know which can tell a lot about the current state of UK vaping.

  1. More than 50% of vapers are now ex-smokers

There’s no more denying it: as a public health good, and a way to get more people off smoking, vaping works. Though Vapouround have chronicled inspiring quitting stories in Diary of a Vaper and other features, the evidence for naysayers is no longer anecdotal.

May 2017 saw the publication of the annual survey of the UK’s adult smokers and vapers from ASH (Action on Smoking and Health). This year’s survey arrived with a first that vindicated vaping: the number of vapers who had quit outright had finally crept above the 50% mark. E-cigarettes are fulfilling their main purpose in public health.

  1. UK vaping is a billion-pound business

In the last year, sales for British vaping broke the vaunted billion-pound barrier, according to the researchers at Euromonitor. This landmark isn’t just a great achievement in isolation, but a conclusion of every factor that gives vaping its edge – a pleasant taste and smell, endless customisation, good business leadership, dedicated vapers who put in as much as they take out, and safety.

But it would be wrong not to mention the most important people: those smokers who make the first step and choose to improve their health by giving e-cigarettes a go.

  1. The number of UK vapers has more than quadrupled in the last four years

We have 2.9 million vapers in the UK presently. Roughly 1.5 million of them have been saved from further damage via smoking and the 3 million mark is coming any day now. That’s a fourfold increase in only four years. Swelling from 700 000 to over four times as much really speaks of how well vaping has hit its targets.

  1. In four more years, the UK market will grow to a 4.4 billion-pound worth

Speaking of four-year projections, research provider Beige Market Intelligence have another one for us. A report of theirs crunched the numbers and found that by 2021, the global vape market will be valued at 32 billion dollars. By this time, the worth of the UK market alone will swell to 4.46 billion pounds.

  1. Vaping is at least 95% safer than smoking

This is another advance we’ve made from anecdotal evidence to hard data in the realm of public health, and possibly the most important.

A 2015 review put forward by Public Health England, concluded Professor John Britton’s review of vapour products, and found that after long-term study:

“The current best estimate is that e-cigarette use is around 95% less harmful to health than smoking.”

These findings were cemented in a recent study conducted by Dr Lion Shabab and funded by none other than Cancer Research UK. Dr Shabab found that “pure” vapers who stayed off cigarettes entirely had 97.5% fewer carcinogens in their bodies than smokers and dual users.


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