Public Health England has embarked on yet another Stoptober campaign with the support of TV presenter Jeremy Kyle.


Having been a full-time smoker for 35 years, Jeremy took to vaping having come face-to-face with cancer.

Now he is encouraging other life-long smokers to join him in living smoke-free.

“I was a 20 a day smoker for most of my life and am proud to say I quit smoking earlier this year. I’ve tried many times in the past to quit but nothing really worked for me. This year, however, the time was right and I wanted to do it for me. With the death of my mother, having cancer myself and becoming a grandad this year, I was determined and I’m so happy I’m now smokefree. I’m not going to pretend it is easy, but I knew my time smoking was up.”

“The thing that is really helping me stay smokefree is vaping. I’m currently on the lowest nicotine strength and will then come off the e-cigarette altogether when the time is right for me. Since quitting I’ve learned just how important using support is and for people not to go ‘cold turkey’ – that certainly didn’t work for me in the past. If I can quit, I honestly believe anyone can quit if you just have the right support, and that’s what Stoptober is there to give you and I want people to know that and to do it this year.”

One person quits smoking every 80 seconds in England.

Last year, nearly 400,000 smokers in England quit successfully. That’s the equivalent of 1,069 smokers quitting each day.

There are now one million fewer smokers in England since 2014.

Of the 6.1 million remaining smokers in England, 6 in 10 want to quit but most try to quit using willpower, going ‘cold turkey’.

As part of Stoptober, PHE want people to know the best way to quit is with expert help from local stop smoking services coupled with stop smoking aids, such as e-cigarettes.

The public health agency cites research which shows that since 2017,

half (51%) of smokers who got this package of support managed to quit and among those who used an e-cigarette in their quit attempt, the success rate was up to 63%.

New to this year’s campaign is PHE’s free online ‘Personal Quit Plan’ which can help  smokers find the right stop smoking support for them.

The online plan asks a number of questions and provides smokers with a suggested combination of support based on their level of tobacco dependency and what quitting support they have used previously.

Dr Jenny Harries, Deputy Medical Director at Public Health England, said:

“There are many different types of stop smoking support available, so it can be difficult for a smoker to know what will work best for them. The important thing is not to be put off trying to quit even if you have not managed to in the past.”

“This year, Stoptober can help you find a combination that could work for you. We predict that thousands of smokers will quit every day over the next 10 years – I urge smokers not to get left behind for the benefit of their health. Join in, find your best way to quit and start your 28-day journey to becoming smokefree.”

Stoptober is based on research that if you can make it to 28 days smokefree, you are five times more likely to quit for good, according to the

E-cigarettes remain the nation’s favourite stop smoking aid, with an estimated 3.2 million adult users in Great Britain.