Public Health England’s e-cigarette evidence update report has attracted significant international attention in the past 24 hours.

In order to reinforce the message that vaping is significantly less harmful than smoking, PHE have created a short animated video that breaks down the relative harms of smoking vs vaping and explains how e-cigarettes have helped smoking rates plummet to an all-time low.

Are there still some smokers and e-cigarette sceptics among your friends? Click below to watch the video and share it to help spread the word.