A lot can happen in just a few days in an industry like this. Every Friday, we look at what’s new and what we’ve learned in the past week. 

  1. The use of e-cigarettes as smoking cessation tools across the European Union tripled from 2012 to 2017. That’s according to Tobacco Control, the international peer review journal covering the nature and consequences of tobacco use worldwide. The research into changes in smoking cessation assistance in the EU over the five year period also shows that e-cigarettes have become a preferred method for smokers looking to quit for good. E-cigarettes are now as popular as stop-smoking medications and some smokers are rejecting ‘medicalised’ cessation services, according to the report.


2. The US Food and Drug Administration (FDA) released a statement on Monday asking tobacco industry stakeholders to share research and data on flavours in tobacco products. The latest FDA proposal contains plans for efforts to reduce tobacco use, especially among youth, “by exploring options to address the role of flavors ‒ including menthol ‒ in tobacco products.” However, FDA Commissioner Scott Gottlieb, MD, also acknowledged the positive impact flavours seem to be having for ex-smokers transitioning to e-cigarettes. In the statement, Dr Gottlieb said, “I’ve talked to ex-smokers, who’ve told me that they quit cigarettes altogether and that they now vape. And they’ve also told me it was the flavors that helped them make that transition off combustible cigarettes.” 


 3. There are fewer American adult smokers now than ever before. The adult smoking rate in the US has fallen below 15% for the first time, according to a National Health Interview Survey from the Centers for Disease Control (CDC). The smoking rate stateside fell by 31.6% since 2009 to 14.1% in the first nine months of last year. Tobacco treatment specialist and Associate Professor in the School of Public Health and Community Medicine at the University of New South Wales tweeted his views on the news, saying it was, “The population impact of becoming clearer.”


4. Ivanka Trump tried her hand at the science behind vaping this week, much to the online community’s delight. During a visit to a high school in Iowa, the first daughter of US president Donald Trump tested the nicotine content of vape juice used in e-cigarettes while wearing a lab coat and goggles. She is reported to have said, “I can’t promise that I’ll get this right, but at least we’ll look the part, right?” Cue the memes.


5. And finally, the Vapouround Bus is gearing up to hit the roads on our April tour of England.  We’ll be stopping at vape shops across the country to offer free advice, vape testers and free starter kits to smokers who hand in their cigarettes and lots of fun and games. We’ve given the bus a whole new look, so if you see us on the roads give us a beep! If you’d like us to stop off at your premises on the tour, call Reuben on 01332 650 239 ext. 5136