Major vape industry players have announced new measures to aid the FDA’s plan to curb teen vaping
A new joint statement from China’s biggest e-cigarette manufacturers has put forward an eight-part action plan to counter teen vaping, citing a desire to work with the U.S. FDA in this mission.
The Food and Drug Administration’s investigation into American teen vaping has held the attention of the industry for months now. Recently, their words have turned into calls for more direct action, with FDA Commissioner Scott Gottlieb announcing new compliance policy measures and promising he, “will not allow a generation of children to become addicted to nicotine through e-cigarettes.”
But the vaping industry is now global, and considering how much business and personal consumption of vapour products relies on crossing international lines, the FDA requires cooperation overseas.
China is the world’s largest manufacturer of e-cigarette hardware and the participation of their manufacturers is a significant step for the initiative. The Chinese companies announcing their participation are Smoore, SMOK, Innokin, Joyetech and Kangertech, all of which are members of the Global Vaping Standards Association. The press release reads:
GVSA have united together to announce the following action items that they will collectively support to further the U.S. Food and Drug Administration’s mission to prevent youth access and appeal of vaping products.
The following eight action items are being made public today by GVSA and its members:
- Age restrict social media accounts to 21+ and age disclaimer to all pages
- Use of adult-only influencers
- Ban outdoor advertising within 1,000 feet of schools and playgrounds
- Limit the online sales of these products to anyone under the age of 21
- Stop supply to any customer that sells to underage customer
- Develop internal training program for all employees on youth prevention
- Continue to implement responsible marketing practices to prevent youth appeal (ie, prohibit the use of popular children’s cartoons or animated characters or names of products favored by kids like brands of soda or candy)
- Adopt FDA’s best practices for online sales